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The Art of Marketing

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Digital Marketing Strategy
AoB-02
The Art of Marketing
Course 1 / 3

Digital Marketing Strategy

Build an integrated digital marketing strategy based on customer insight, business objectives, and channel roles. Teams learn how to connect awareness, consideration, conversion, and retention into one clear plan.

Duration

Half day or 1 day

Format

Onsite · Online

Level

specialist, manager

Language

Thai / English

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The Art of Marketing
02
Inside this course
  • 4 Modules
  • 4 Learning Outcomes
  • Action Plan

(01) Overview

AoB-02 · Track
Build an integrated digital marketing strategy based on customer insight, business objectives, and channel roles. Teams learn how to connect awareness, consideration, conversion, and retention into one clear plan.
AoB-02 · Track
The Art of Marketing
Develop sharper marketing strategies and stronger digital execution across content, campaigns, media, and performance.
See all five tracks →
The Art of Marketing

(02) Learning Outcomes

What You'll
Walk Away With.

Build a digital strategy tied to business goals

Design the customer journey from awareness to retention

Give each channel a clear role so they reinforce each other

Leave with a digital marketing plan and the metrics to track it

(03) Course Content

Course
Content.

4 Modules · Half day or 1 day
Module

Customer Insight

Find customer insight from real data and behaviour

Module

Journey & Funnel Design

Design the funnel and touchpoints for each decision stage

Module

Channel Roles & Mix

Choose owned, paid and earned channels to fit each goal

Module

Planning & Measurement

Bring it together as a plan, a budget and trackable KPIs

(04) Who It’s For

Who It's
For?

Highlighted levels are who this course is built for. Other levels can be accommodated with adjusted content.

IdealJuniorEarly-career staff who need a solid, usable foundation
IdealSpecialistPractitioners deepening a specific skill
IdealManagerTeam leads who need to roll tools out to a team
IdealLeaderExecutives who set direction and make strategic calls

(✦) Training Format

OnsiteOnlineWorkshopHalf dayFull day
specialist, manager
onsite, online, workshop, half, full
AoB-02

(05) More in this track

More in
This Track.

AoB-01 StrategyAoB-02 MarketingAoB-03 SalesAoB-04 PeopleAoB-05 AI
AoB-02
· 02

Creative Content Marketing

Turn insight into content ideas with a clear direction
→
AoB-02
· 03

Performance Marketing

Set campaign objectives and KPIs that match business goals
→

AoB

5 Tracks · 15

The Full
Suite

Strategy, marketing, sales, people and AI

→

✦ Curriculum

Request
Curriculum
Details.

We’ll email you the full curriculum details and recommend the right format for your team.

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Details