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The Art of Marketing

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Creative Content Marketing
AoB-02
The Art of Marketing
Course 2 / 3

Creative Content Marketing

Turn brand and customer insights into content ideas that attract attention and support business goals. Participants develop practical skills in content planning, storytelling, production, and platform adaptation.

Duration

Half day or 1 day

Format

Onsite · Online

Level

junior, specialist

Language

Thai / English

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The Art of Marketing
02
Inside this course
  • 4 Modules
  • 4 Learning Outcomes
  • Action Plan

(01) Overview

AoB-02 · Track
Turn brand and customer insights into content ideas that attract attention and support business goals. Participants develop practical skills in content planning, storytelling, production, and platform adaptation.
AoB-02 · Track
The Art of Marketing
Develop sharper marketing strategies and stronger digital execution across content, campaigns, media, and performance.
See all five tracks →
The Art of Marketing

(02) Learning Outcomes

What You'll
Walk Away With.

Turn insight into content ideas with a clear direction

Set content pillars and a calendar the team can keep

Use storytelling to make content worth following and remembering

Adapt content to each platform without losing the brand's voice

(03) Course Content

Course
Content.

4 Modules · Half day or 1 day
Module

Insight to Idea

Techniques for generating ideas from brand and customer insight

Module

Content Pillars & Planning

Structure your content and plan production

Module

Storytelling & Production

Write hooks, tell stories and produce with the resources you have

Module

Platform Adaptation

Adapt formats for Facebook, TikTok, LINE and other channels

(04) Who It’s For

Who It's
For?

Highlighted levels are who this course is built for. Other levels can be accommodated with adjusted content.

IdealJuniorEarly-career staff who need a solid, usable foundation
IdealSpecialistPractitioners deepening a specific skill
IdealManagerTeam leads who need to roll tools out to a team
IdealLeaderExecutives who set direction and make strategic calls

(✦) Training Format

OnsiteOnlineWorkshopHalf dayFull day
junior, specialist
onsite, online, workshop, half, full
AoB-02

(05) More in this track

More in
This Track.

AoB-01 StrategyAoB-02 MarketingAoB-03 SalesAoB-04 PeopleAoB-05 AI
AoB-02
· 01

Digital Marketing Strategy

Build a digital strategy tied to business goals
→
AoB-02
· 03

Performance Marketing

Set campaign objectives and KPIs that match business goals
→

AoB

5 Tracks · 15

The Full
Suite

Strategy, marketing, sales, people and AI

→

✦ Curriculum

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Curriculum
Details.

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