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Negotiation & Deal Closing
AoB-03
The Art of Sales
Course 2 / 3

Negotiation & Deal Closing

Build a practical negotiation strategy that balances business objectives, client relationships, and mutual value. Teams practise preparation, questioning, objection handling, and closing techniques through realistic scenarios.

Duration

Half day or 1 day

Format

Onsite · Online

Level

specialist, manager

Language

Thai / English

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The Art of Sales
03
Inside this course
  • 4 Modules
  • 4 Learning Outcomes
  • Action Plan

(01) Overview

AoB-03 · Track
Build a practical negotiation strategy that balances business objectives, client relationships, and mutual value. Teams practise preparation, questioning, objection handling, and closing techniques through realistic scenarios.
AoB-03 · Track
The Art of Sales
Strengthen communication, negotiation, and commercial planning to create more confident conversations and predictable sales performance.
See all five tracks →
The Art of Sales

(02) Learning Outcomes

What You'll
Walk Away With.

Prepare systematically: goals, limits and alternatives

Use questions to uncover what the other side really needs

Handle objections and price pressure with confidence

Close the deal while protecting the long-term relationship

(03) Course Content

Course
Content.

4 Modules · Half day or 1 day
Module

Negotiation Preparation

Set goals, positions and your BATNA before you walk in

Module

Questioning & Listening

Questioning and listening techniques that reveal shared value

Module

Objection Handling

Patterns for handling common B2B sales objections

Module

Closing Techniques

Practise closing through role plays close to real deals

(04) Who It’s For

Who It's
For?

Highlighted levels are who this course is built for. Other levels can be accommodated with adjusted content.

IdealJuniorEarly-career staff who need a solid, usable foundation
IdealSpecialistPractitioners deepening a specific skill
IdealManagerTeam leads who need to roll tools out to a team
IdealLeaderExecutives who set direction and make strategic calls

(✦) Training Format

OnsiteOnlineWorkshopHalf dayFull day
specialist, manager
onsite, online, workshop, half, full
AoB-03

(05) More in this track

More in
This Track.

AoB-01 StrategyAoB-02 MarketingAoB-03 SalesAoB-04 PeopleAoB-05 AI
AoB-03
· 01

Storytelling & Communication

Structure messages that are clear, concise and persuasive
→
AoB-03
· 03

Sales Forecast & Budgeting

Turn sales targets into forecasts backed by assumptions
→

AoB

5 Tracks · 15

The Full
Suite

Strategy, marketing, sales, people and AI

→

✦ Curriculum

Request
Curriculum
Details.

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Details