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The Art of Marketing

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Performance Marketing
AoB-02
The Art of Marketing
Course 3 / 3

Performance Marketing

Learn how to plan, optimize, and evaluate digital advertising campaigns using meaningful data. The course covers objectives, audience strategy, budget allocation, campaign metrics, and continuous improvement.

Duration

Half day or 1 day

Format

Onsite · Online

Level

junior, specialist, manager

Language

Thai / English

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The Art of Marketing
02
Inside this course
  • 4 Modules
  • 4 Learning Outcomes
  • Action Plan

(01) Overview

AoB-02 · Track
Learn how to plan, optimize, and evaluate digital advertising campaigns using meaningful data. The course covers objectives, audience strategy, budget allocation, campaign metrics, and continuous improvement.
AoB-02 · Track
The Art of Marketing
Develop sharper marketing strategies and stronger digital execution across content, campaigns, media, and performance.
See all five tracks →
The Art of Marketing

(02) Learning Outcomes

What You'll
Walk Away With.

Set campaign objectives and KPIs that match business goals

Plan audience strategy and allocate budget with reason

Read campaign metrics and know which numbers drive decisions

Improve campaigns continuously through testing and data

(03) Course Content

Course
Content.

4 Modules · Half day or 1 day
Module

Objectives & KPIs

Match objectives to goals and choose meaningful measures

Module

Audience & Budget

Segment audiences and split budget across the funnel

Module

Campaign Metrics

Read CPM, CTR, CPA and ROAS and link them to business results

Module

Test & Optimise

Design A/B tests and a regular optimisation cycle

(04) Who It’s For

Who It's
For?

Highlighted levels are who this course is built for. Other levels can be accommodated with adjusted content.

IdealJuniorEarly-career staff who need a solid, usable foundation
IdealSpecialistPractitioners deepening a specific skill
IdealManagerTeam leads who need to roll tools out to a team
IdealLeaderExecutives who set direction and make strategic calls

(✦) Training Format

OnsiteOnlineWorkshopHalf dayFull day
junior, specialist, manager
onsite, online, workshop, half, full
AoB-02

(05) More in this track

More in
This Track.

AoB-01 StrategyAoB-02 MarketingAoB-03 SalesAoB-04 PeopleAoB-05 AI
AoB-02
· 01

Digital Marketing Strategy

Build a digital strategy tied to business goals
→
AoB-02
· 02

Creative Content Marketing

Turn insight into content ideas with a clear direction
→

AoB

5 Tracks · 15

The Full
Suite

Strategy, marketing, sales, people and AI

→

✦ Curriculum

Request
Curriculum
Details.

We’ll email you the full curriculum details and recommend the right format for your team.

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Details