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The Art of Strategy

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Value Proposition Design
AoB-01
The Art of Strategy
Course 2 / 3

Value Proposition Design

Discover what customers truly value and turn those insights into products, services, and messages that respond to real needs. The workshop helps teams align customer problems with stronger business solutions.

Duration

Half day or 1 day

Format

Onsite · Online

Level

specialist, manager

Language

Thai / English

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The Art of Strategy
01
Inside this course
  • 4 Modules
  • 4 Learning Outcomes
  • Action Plan

(01) Overview

AoB-01 · Track
Discover what customers truly value and turn those insights into products, services, and messages that respond to real needs. The workshop helps teams align customer problems with stronger business solutions.
AoB-01 · Track
The Art of Strategy
Build stronger business foundations through practical frameworks in strategy, value creation, and sustainable growth.
See all five tracks →
The Art of Strategy

(02) Learning Outcomes

What You'll
Walk Away With.

Understand customer jobs, pains and gains in depth with the Customer Profile

Shape products and services that relieve real pains and create real gains

Test the fit between your offer and your customer before you invest

Leave with a value proposition sales and marketing can both explain

(03) Course Content

Course
Content.

4 Modules · Half day or 1 day
Module

Customer Profile

Explore customer jobs, pains and gains from real evidence

Module

Value Map

Match products and services to pain relievers and gain creators

Module

Fit & Prioritisation

Assess fit and decide what to build or improve first

Module

Testing & Messaging

Plan quick tests and turn the proposition into clear messaging

(04) Who It’s For

Who It's
For?

Highlighted levels are who this course is built for. Other levels can be accommodated with adjusted content.

IdealJuniorEarly-career staff who need a solid, usable foundation
IdealSpecialistPractitioners deepening a specific skill
IdealManagerTeam leads who need to roll tools out to a team
IdealLeaderExecutives who set direction and make strategic calls

(✦) Training Format

OnsiteOnlineWorkshopHalf dayFull day
specialist, manager
onsite, online, workshop, half, full
AoB-01

(05) More in this track

More in
This Track.

AoB-01 StrategyAoB-02 MarketingAoB-03 SalesAoB-04 PeopleAoB-05 AI
AoB-01
· 01

Business Model Canvas

See the whole business across all 9 building blocks on one page
→
AoB-01
· 03

Business Strategy & Growth Roadmap

Analyse the business and market situation systematically
→

AoB

5 Tracks · 15

The Full
Suite

Strategy, marketing, sales, people and AI

→

✦ Curriculum

Request
Curriculum
Details.

We’ll email you the full curriculum details and recommend the right format for your team.

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Details